About Us

Hi, I'm Ashima, the Creative Director at Frank Fools.

At Frank Fools, we create elevated essentials for the modern, creative woman—those who’d rather be imperfect, women who’d rather wear stories, and women who’d rather stay foolish and imperfect. Our designs are a celebration of individuality, ensuring each piece feels as unique on every body as the woman who wears it.

We believe in fashion that is as much about self-expression as it is about longevity. That’s why our garments are made to last, crafted from natural fabrics and produced in small batches at a little factory in Noida. Bringing my father’s thirty years of experience in garment manufacturing into our work, we ensure each piece meets the highest standards of quality—not mass-produced in China, but thoughtfully crafted with care and attention to detail.

Frank Fools isn’t just a clothing brand; it’s a movement for those who embrace their flaws, their stories, and their freedom. We’re here to help you express your truest self—one beautifully imperfect piece at a time.

Welcome to Frank Fools. Stay foolish. Stay imperfect.